BRAND MANAGER | Vertical Supply Group | Aug. 2023 to Present

• Plan promotional calendar for two industry-leading online retailers totaling $25M in revenue

• Manage and edit creative, copy, emails, and social posts from internal and agency staff

• Oversee schedule, budget, and brand voice for paid social and paid search ads

• Write and edit technical and advertising copy for email, web, and print catalog

• Develop unique brand touchpoints like pop-up retail events, trade shows, swag, and contests

• Analyze sales data to recommend new promotions and product assortment changes

• Optimize user experience via web, category, and product listing improvements 

EMAIL MARKETING ANALYST | Vertical Supply Group | June 2020 to Aug. 2023

• Planned, wrote, and scheduled 7 to 8 email campaigns per week for three e-commerce brands

• Drove $7M+ revenue annually with newsletters, automated journeys, and targeted win-backs

• Cultivated, segmented, and performed list hygiene on customer files totaling 500k+ subscribers

• Reported detailed campaign analytics and insights to improve customer engagement

MEDIA MANAGER | TreeStuff.com | Feb. 2015 to June 2020 

• Supported the brand through three acquisitions and growth from $5M to $25M in revenue

• Oversaw design projects including catalog rebranding, product colorways, and product packaging

• Planned and executed 3 to 4 trade shows, industry competitions, and educational events per year

• Designed print and promotional items like mailers, t-shirts, and booklets

• Created product listings, including technical copy, product photos, and video profiles

• Recorded, edited, and produced multi-camera instructional and event videos in Premiere Pro

• Produced and directed streaming webinars in studio and on location using Wirecast software

• Managed Facebook and Instagram accounts, growing Facebook page likes from <4k to 26k

  EDUCATION 

BALL STATE UNIVERSITY  |  Magna Cum Laude   |  May 2014  

B.A. in Telecommunications, Digital Video Production option

Spanish minor 

VIRGINIA BALL CENTER IMMERSIVE LEARNING | Jan. 2013 to May 2013